Real Estate as a Career

A career in real estate can be a gratifying and exciting livelihood both personally and financially. As you become an expert in the process of listing and selling properties, you will also become proficient in working with people and families and assisting them in realizing their real estate dreams.

When you consider a career in real estate, you should ask yourself the following:

  • Do I possess good communication skills whether it be in person, by email or phone?
  • Do I possess good technology and internet skills?
  • Do I have a good sphere of influence to draw business from?
  • Do I have a good knowledge base of the community, and am I visible enough within the community?
  • Am I organized, and do I handle small details well?
  • Am I willing to contact people daily to discuss real estate needs?
  • Do I build rapport quickly with strangers?
  • Do I present myself in a professional manner and come across as self-confident?
  • Do others consider me trustworthy and honest?
  • Is my family willing to accept a busy, unpredictable and hectic schedule?
  • Can I handle setbacks and solve problems in a positive manner? Do I have the emotional endurance?
  • Am I flexible and understanding about client’s needs?
  • Am I willing, and financially able, to take the required classes and training to be successful?

Some qualities that typically make a successful Real Estate professional are:

  • Extremely goal oriented
  • Self-motivated
  • People driven
  • Attentive, that is they listen much more than they talk
  • Hard working and ambitious
  • Confident
  • Organized
  • Technologically skillful
  • A thirst for learning
  • Great communication skills

Being effective in the real estate business rests squarely on one’s ability to prospect. Prospecting is the single most important element of the business. It can also be one of the more challenging elements.

Prospecting can be accomplished through:

  • Conducting Open Houses
  • Working your sphere of influence
  • Online techniques
  • Office inquires through incoming phone calls or walk-ins.
  • Mail outs
  • Door to door

The most important thing is prospecting must be done on a daily basis in order to be effective. Other tasks that should be done on a daily basis might include:

  • Tour newly listed properties
  • Stay updated on local, state and national real estate news and laws
  • Conduct Open Houses
  • Go to closings
  • Lunches with your sphere of influence to discuss real estate
  • Follow up with buyers and sellers
  • Prepare contracts
  • Complete Market Analysis for buyers and sellers
  • Show properties
  • Prepare and market listing proposals and marketing plans
  • Facilitate communications between buyers, sellers and co-associates.

If you come into the profession and you are able to maintain the right attitude, you will be successful in this line of work. With the right frame of mind, you will be able to overcome any obstacle that comes your way with poise and professionalism while having fun and enjoying your life at the same time.

Click on any of the tabs above to learn more about what Bosshardt Realty Services can do for you.

Joining Bosshardt

Bosshardt Realty Services, LLC is synonymous with Gainesville real estate. As the market leader for well over a decade, Bosshardt is part of nearly one in every four real estate transactions in the Gainesville/Alachua County market.

  • Bosshardt associates sold more than $1 billion in real estate from 2007-2011.
  • Of the top 25 associates in the Gainesville market, 5 are Bosshardt associates.
  • Nearly one-third of Bosshardt's REALTORS are multi-million dollar producers.
  • On average, a Bosshardt associates sells over $2 million in real estate per year.

If you are considering a career change, perhaps more than any other career, real estate is the profession of the motivated entrepreneur. Real estate is a career made for people with talent, savvy, a need to succeed and a commitment to personal service. If you desire a career that enables you to make a great income while having control over your schedule, then real estate is the right place for you.

If you are currently in the real estate business, does your current real estate firm spend all its time and resources promoting themselves as they take all the good leads? NOT US.

At Bosshardt Realty Services, our associates come first. You'll get all the help you need, a supportive staff dedicated to your success, and the tools and training that will make you the innovative leader in the Gainesville area real estate market. We understand the importance of nurturing the creative independence of our REALTORS® in order to make you highly successful.

Why are we number one in the real estate market? Because we put our associates first!

Click on any of the tabs above to learn more about what Bosshardt Realty Services can do for you.

Associate Training at Bosshardt University

The key to your success is having the knowledge to generate sales and listings successfully. A career at Bosshardt Realty Services, LLC starts with The Bosshardt Advantage Resource Guide; this manual is designed to get you up and running in 30 days. Training can make all the difference in your success as a REALTOR®. Our program will give you all the tools, knowledge and confidence to excel in your career. No wonder the BRS training program has earned a 96% approval rating from our associates.

The benefits of our training program include:

  • A manager dedicated to teach ongoing classes several days per week.
  • Classes are held locally.
  • Training is done face to face and through online classes.
  • A variety of trainers provide unique perspectives.
  • Mentoring programs are offered by veteran associates.
  • Training is ongoing. Regularly scheduled classes are available to make sure you stay on top of the market and have all the latest tools you will need.
  • Topics include:
    • Business planning
    • Business development and prospecting
    • Personal marketing
    • Property marketing
    • Training and skill development
    • Online marketing
    • Follow-up programs
    • Contract training
    • Realtor Safety
    • Farming

Marketing at Bosshardt

Bosshardt Realty Services, LLC is the only local real estate company to have its own in-house marketing department. Staffed by well-trained, experienced computer graphics designers, writers and editors, our marketing department is second to none when it comes to promoting our Associates and their listings. We don't cut corners when it's time to spend money on marketing, which translates into more listings and sales for our Associates.

Our highly talented marketing staff will create all your property brochures and flyers as well as promotional material about yourself. This frees up your time to list, sell, and make more money.

In addition to all the mainstream sources, we advertise in several magazines, television, and radio stations. We also have the area's most aggressive Internet marketing and busiest web site generating tens of thousands of page views a day. What does that mean to you? MORE LEADS AND MORE SALES.

Technology at Bosshardt

Thanks to its fully-staffed, dedicated, and accessible IT and e-Business Department, Bosshardt Realty Services, LLC boasts the market's most aggressive and comprehensive Internet marketing presence. We offer:

  • The most popular web site in the market, with advanced MLS RETS feed updated hourly, lead routing and management system, and associate Intranet.
  • Google AdWords Targeted CPC Advertising.
  • Premium Listings package.
  • Banner advertising on
  • Daily listings upload to, Zillow,, AOL Real Estate, Yahoo Real Estate, and many other popular real estate search portals.
  • Monthly market trend reports and customized market analyses.
  • Instant online inquiries delivered to your cell phone.
  • Daily RSS feeds for all Hot New listings, upcoming Open Houses, and Just Reduced listings.

Bosshardt Realty is also pleased to offer a host of technology services, including WiFi in every office, e-mail with 10GB of storage, associate web page, voicemail, Internet fax, free antivirus software, one-on-one training, full-time IT Helpdesk, remote support, consulting, and more

Staff and Management Support

The real estate profession can be a very challenging business requiring a significant amount of time and energy to be successful. Your overall career performance will be directly influenced by the company you choose and its systems, tools and support as you chase your goals.

Our experienced sales managers are available whenever you need them, 24/7, to assist you in your real estate business. Bosshardt management does not list, sell, nor in any way compete against our REALTORS®. Our one goal is to be a resource to ensure your success.

The support staff is available to process listings and paperwork, as well as assist in marketing and IT support, which frees you up to work with clients, thus generating more sales and income.

So, how bright is your future?

At Bosshardt Realty Services, LLC, we are continually generating new opportunities to further our Associates' careers, and the results are electrifying! If you'd like to join us in becoming a dominate force in the Gainesville area real estate market, call us today.

For a confidential interview, e-mail Gene Anne McKay, Sr. Vice President, call (352) 240-2679, or complete the form below:

I am:
Contact Information

*Required Fields

First Name*
Last Name*
E-mail Address*
Phone Number